Network Marketing is a business model in which companies distribute their products to the end user through a word-of-mouth, direct selling type of method. This eliminates the middle man - there are no advertising, wholesaling, or retailing costs involved whatsoever.
What's the problem with "Middle Men"?
When companies use "middle men" they spend money, and lots of it, on things that don't enhance the product. If they don't have these costs, they can spend more on research and development. This means that they can produce a higher quality, more unique offering.
Another plus of the Network Marketing business plan is that some of the money that formerly went to the middle man - advertising, wholesalers, and retailers - is now available to compensate the people who actually promote the products by their word-of-mouth advertising.
This person is referred to as an associate, independent agent, or distributor. He or she is a salesperson who has their own business or distributorship. They create income by building up a customer base that buys the products directly from the parent company, or by recruiting other entrepreneurs who in turn build their own customer base, or usually a combination of both. This increases the size of the overall organization.
Associates can earn money in the form of commissions based on the efforst of their organization, which includes themselves and everyone in their downlines. These commissions are calculated based on the individual company's compensation plan, which determines how an associate gets paid. There are usually many levels of people getting paid from one person's sales. Also, associates can earn money by retailing products that they buy from the company at wholesale prices.
There is also a term called "multi-level marketing" or "MLM". What's the difference between MLM and network marketing?
In a word, nothing! The terms Network Marketing and Multi-level Marketing refer to two aspects of the same type of business.
Network marketing is just how it sounds: a network, or group of people, communicate with each other and products are marketed this way.
Leverage is created by paying commissions on multiple levels of associates as compensation for their efforts. This is what is referred to as the term "Multi-Level Marketing".
What do you mean by leverage?
When you are talking about leverage in this context you are talking about earning money from somebody else's efforts.
The leverage concept is nothing new. It's used by all for-profit businesses that have employees. The company charges money for something that the employee produces, then only pays the employee part of that. The owner of the company then keeps the rest, thereby leveraging the employees hours to create income for himself.
This is similar to the concept of network marketing compensation plans, with the distinct difference being that those that the distributor is leveraging off of are independent distributors themselves. This means that there are no employee costs involved, and that these people are going to be much more motivated to succeed.
Hey, this sounds like a "Pyramid Scheme"!
Pyramid schemes are illegal in all states and most countries, whereas legitimate network marketing companies are allowed in all states and most countries. A pyramid scheme is recognized when distributors are paid primarily from money received from new recruits, or if they're required to by more products then they can consume or sell.
Network marketing companies are not pyramids, though some pyramid schemes try to pass themselves off as legitimate MLM businesses. In most legitimate MLM companies, commissions are earned only on sales of the company's products or services. No money can be earned from recruiting alone, as in sign-up fees.
What's the problem with "Middle Men"?
When companies use "middle men" they spend money, and lots of it, on things that don't enhance the product. If they don't have these costs, they can spend more on research and development. This means that they can produce a higher quality, more unique offering.
Another plus of the Network Marketing business plan is that some of the money that formerly went to the middle man - advertising, wholesalers, and retailers - is now available to compensate the people who actually promote the products by their word-of-mouth advertising.
This person is referred to as an associate, independent agent, or distributor. He or she is a salesperson who has their own business or distributorship. They create income by building up a customer base that buys the products directly from the parent company, or by recruiting other entrepreneurs who in turn build their own customer base, or usually a combination of both. This increases the size of the overall organization.
Associates can earn money in the form of commissions based on the efforst of their organization, which includes themselves and everyone in their downlines. These commissions are calculated based on the individual company's compensation plan, which determines how an associate gets paid. There are usually many levels of people getting paid from one person's sales. Also, associates can earn money by retailing products that they buy from the company at wholesale prices.
There is also a term called "multi-level marketing" or "MLM". What's the difference between MLM and network marketing?
In a word, nothing! The terms Network Marketing and Multi-level Marketing refer to two aspects of the same type of business.
Network marketing is just how it sounds: a network, or group of people, communicate with each other and products are marketed this way.
Leverage is created by paying commissions on multiple levels of associates as compensation for their efforts. This is what is referred to as the term "Multi-Level Marketing".
What do you mean by leverage?
When you are talking about leverage in this context you are talking about earning money from somebody else's efforts.
The leverage concept is nothing new. It's used by all for-profit businesses that have employees. The company charges money for something that the employee produces, then only pays the employee part of that. The owner of the company then keeps the rest, thereby leveraging the employees hours to create income for himself.
This is similar to the concept of network marketing compensation plans, with the distinct difference being that those that the distributor is leveraging off of are independent distributors themselves. This means that there are no employee costs involved, and that these people are going to be much more motivated to succeed.
Hey, this sounds like a "Pyramid Scheme"!
Pyramid schemes are illegal in all states and most countries, whereas legitimate network marketing companies are allowed in all states and most countries. A pyramid scheme is recognized when distributors are paid primarily from money received from new recruits, or if they're required to by more products then they can consume or sell.
Network marketing companies are not pyramids, though some pyramid schemes try to pass themselves off as legitimate MLM businesses. In most legitimate MLM companies, commissions are earned only on sales of the company's products or services. No money can be earned from recruiting alone, as in sign-up fees.
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